A Virtual Conference

State of the Beauty Industry:
Transformed

July 21, 2020

On-Demand Case Studies

Learn how four beauty brands successfully navigated the challenges presented in the past six months, from messaging to distribution, and new product launches.

Case Study: Communicating is Key in Uncertain Times - The Honey Pot Company

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Overview
Beatrice Dixon shares how she balanced online and physical store in-stock issues, which arose even before the pandemic, and how she’s addressing her brand’s rapid growth, which shows no signs of slowing down.
Speaker

Beatrice Dixon, The Honey Pot Company

Case Study: Playbook for DTC Success- eSalon

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Overview
As businesses continue to adjust to the new pandemic economy, certain DTC brands have seen a surge in demand and an expansion of their customer base. Global custom home hair color DTC brand eSalon will share its playbook for how DTC companies can swiftly and strategically pivot their business model in order to not only survive but thrive in the wake of a global crisis. Hear how the company evolved to meet its overnight 10X spike in consumer demand through shifts in production and online communication, all while tackling supply chain slowdowns and operational changes.
Speaker
Graham Jones, eSalon

Case Study: The Skincare Effect: Key Learnings from TULA

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Overview
Tula tapped into its large influencer network during the first half of 2020 to help maintain relationships with consumers, to communicate in an authentic way and to sell without selling. The brand also invested in retaining its sales team to be better equipped to meet the demands of the new virtual consumer.
Speaker

Savannah Sachs, Tula

Case Study: Launching a Brand Amid a Pandemic- WLDKAT

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Overview
Identifying white space in California dispensaries for a brand speaking directly to women, Amy Zunzunegui created a CBD-based skin care brand with plans to launch in April. COVID-19 notwithstanding, Amy moved forward with the launch, and in the process created a brand campaign that infused beauty content from global creators living in quarantine.
Speaker

Amy Zunzunegui, WLDKAT

On-Demand Video Sessions

These on-demand sessions take you on a history lesson and provide the latest in research, technology, the job market and more.

The New Paradigm Shift: Beauty AR for Post COVID-19- Perfect Corp.

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Overview
Perfect Corp.’s CEO, Alice Chang, will give insight into the new “touchless” and “contactless” beauty journey and how brands can create interactive digital experiences to stay connected with their consumers.
Speaker
Alice Chang, Perfect Corp. 

History Lessons: What Past Pandemics Indicate for Us Today- MANE

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Overview
The history of global crises, including (but not limited to) pandemics, reveals consistent patterns of human behavior with indications for what we can expect in the near- and long-term, and suggests opportunities for the beauty industry to lean into emerging social changes.
Speaker
Miranda Gordon, MANE

COVID-19 Emotional Landscapes Affecting the Beauty Consumer– Fashion Snoops

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Overview
The impact of COVID-19 has been felt across the globe, influencing our emotional states and behaviors in different ways. In understanding the consumer, it’s important to map out the various emotional landscapes of the pandemic, and to understand their needs in order to develop emotionally intelligent strategies for reaching consumers in this ever-changing climate.
Speaker

Melissa Hago, Fashion Snoops

The Great Talent Pivot: Leading Through Covid-19- 24 Seven

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Overview
Insight on the dramatic shifts seen across the talent spectrum from managing remote teams, to shifts in organizational design and structure, the race to invest in digital, and the trends emerging amongst both the talent market and hiring community alike.
Speaker
Amanda O’Sullivan, 24 Seven
Lisa Marie Ringus, 24 Seven