COVID-19 Emotional Landscapes Affecting the Beauty Consumer
The impact of COVID-19 has been felt across the globe, influencing our emotional states and behaviors in different ways. In understanding the consumer, it’s important to map out the various emotional landscapes of the pandemic, and to understand their needs in order to develop emotionally intelligent strategies for reaching consumers in this ever-changing climate.
Melissa Hago
VP and Creative Director of Beauty, Fashion Snoops
Melissa Hago is the VP and Creative Director of Beauty at Fashion Snoops and has been in the trend forecasting industry for over 14 years. She launched the Beauty section within Fashion Snoops in 2011 after seeing a need for specific beauty, wellness, and food focused trend forecasting. As an industry insider, she is constantly exposed to the latest innovations and trends from tradeshows and street style to runway.
Melissa has traveled extensively to over 50 countries, immersing herself in various global cultures. Hago has worked and lived in Hong Kong, Seoul, and Florence, all while continuing to lead the Beauty team at FS New York HQ. Hago is a graduate of the Fashion Institute of Technology and holds a certificate in Fashion Makeup Artistry from Makeup Designory.
Complete
Next
Failed
Available
Locked
