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Enjoy a live music performance of the original song “Together we Rise” by Goddess-rock singer/songwriter, Emma G. Following, opening remarks and welcome from Carlotta Jacobson and Lisa Klein.

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Carlotta Jacobson, CEW

Lisa Klein, CEW

A.C.E. – Attention, Culture & Empathy: The Current State of Marketing

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Having built and scaled numerous businesses by understanding where the consumer’s attention is focused, serial entrepreneur and bestselling author Gary Vaynerchuk, will share his thoughts on the current marketing landscape. Understanding and breaking down trends across all platforms, Gary will provide insights for brands to impact their consumers. Using current events as the backdrop, Gary will share knowledge from his work with Fortune 500 brands and Silicon Valley.

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Gary Vaynerchuck, VaynerMedia

State of Prestige Beauty: First Look at 1H Results + 2020 Outlook

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For the first time in history we are faced with a new global reality living in today’s COVID-19 world. The prestige beauty industry is not immune to the steep shifts seen across retail, but areas of the market are deemed essential in their own right as consumers have placed an even greater focus on self-care and taking beauty services into their own hands. The NPD Group’s beauty industry advisor Larissa Jensen takes a pulse on prestige beauty and consumer behavior through the lens of first-half U.S. sales results across makeup, skincare, fragrance and haircare, with a view into where retail stands in the current phase towards recovery.

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Larissa Jensen, The NPD Group
Interviewed by: Miranda Gordon, MANE

State of Mass Beauty: Beauty & Personal Care Resilience

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Will DIY continue? What strategies will be critical to implement to meet consumers’ needs? Nielsen will explore consumer purchasing and showcase changes in behavior during these unprecedented times, and highlight pockets of growth and trending innovations.

Speaker

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Nicole Collida, Nielsen

Beauty Beyond 2020: Top Themes Emerging From COVID-19

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Beauty consumer habits formed during the pandemic will shape product preferences and shopping behaviors ahead. Euromonitor International shares the top themes impacting beauty today.

Euromonitor International is a global market research company providing strategic intelligence on industries, companies, economies and consumers around the world. Comprehensive international coverage and insights across consumer goods, business-to-business and service industries make our research an essential resource for businesses of all sizes.

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Kayla Villena, Euromonitor International

Beauty Insights from China

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Please join Deborah Weinswig as she discusses the New World of Beauty and the learnings from China post COVID-19. Her presentation will discuss the impact, response and how the beauty industry has prepared for the new normal. Deborah will highlight innovative marketing tactics and strategies beauty brands have taken in China and the emerging technologies that are being implemented in the “new normal”.

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Deborah Weinswig, Coresight Research

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Stretch session with physical therapist, Dr. Tova Ovadia, to eliminate body pain caused by computer fatigue

Panel Q&A: State of the Industry

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Panelists from three State of the Industry presentations will provide their unique perspectives on what has happened in the industry, and what’s to come during this panel Q&A.

Speakers

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Nicole Collida,Nielsen

Kayla Villena, Euromonitor International

Deborah Weinswig,Coresight Research

Moderated by: Andrea Nagel, CEW

Get to know your fellow attendees! Join us for virtual networking over lunch. 

Afternoon Keynote- Leading Through Transformation

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In the afternoon keynote, Unilever’s Esi Eggleston Bracey will share her thoughts on leading through a crisis, how demand has evolved in the context of the pandemic, and how brands can and should lean into consumer shifts. She’ll also talk about some of the actions that Unilever and its brands have taken in response to both the pandemic and the ongoing fight for racial justice.

Speakers

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Esi Eggleston Bracey, Unilever North America

The Gen-C Report: Beauty in the Age of COVID-19

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Today’s beauty consumers are different from January’s beauty consumers; they’ve been forever changed by the pandemic and world events of 2020. We’ve asked Glimmer, our research panel of women, about how they’re feeling now, how their beauty and shopping behaviors have changed, and what all this means for retailing in the new economy.

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Marlea Clark, Stella Rising

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Dance with Movers & Shakers and learn the trending TikTok moves that took quarantine by storm.

Choose from one of the 2 session offerings below. You can view the other session on-demand after the conference.

Machine Learning Reveals Beauty's Whitespace

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Spate analyzes over 10 billion online search signals in beauty and wellness to identify the next big consumer trend. In this presentation, Yarden will review how consumer behavior has adjusted to the stay-at-home lifestyle and where it’s heading next. The presentation will include an overview of trends emerging due to lockdown, and how these trends will impact your product range and messaging in the long-term.

Speakers

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Yarden Horwitz, Spate
Flynn Matthews, Google

Digital Commerce for the New World Order

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The world is changing and it’s an opportunity for the industry to take a deeper look in the mirror. More digital commerce requires more authenticity and transparency. More digital commerce requires more scalable personalization. More digital commerce requires more attention to customer data privacy and protection. Learn how Mira is setting up beauty brands for success in this new world order.

Speakers

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Jay Hack, Mira Beauty

Choose from one of the 2 session offerings below. You can view the other session on-demand after the conference.

Re-Engaging the Beauty Consumer

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How can brands can reignite consumer interest in beauty in the midst of a social and economic transformation? Experts in advertising, consumer insights, and PR & communications share their viewpoints.

Speakers

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Madonna Badger, Badger & Winters

Sarah Jindal, Mintel Beauty & Personal Care

Randi Liodice, Kaplow Communications

Joon Park, Consumer Strategist, Sparks & Honey

Moderated by: Andrea Nagel, CEW

Brands Winning in the Now Normal

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Learn how four beauty brands successfully navigated the challenges presented in the past six months, from messaging to distribution, and new product launches

Speakers

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Beatrice Dixon, The Honey Pot Company

Graham Jones, eSalon

Savannah Sachs, TULA Skincare

Amy Zunzunegui, WLDKAT

Moderated by: Karen Moon, Elizabeth Street Ventures

Does Beauty Really Matter During a Social and Health Crisis?

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As consumers struggle to navigate two pandemics, COVID-19 and Social Unrest, what role, if any do beauty brands play? Does beauty really matter amid such defining moments? How do we integrate ourselves into the conversation and show up in a way that is relevant for consumers? How can brands and corporations chart a course that is meaningful and marketable?

Speakers

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Erica Culpepper, L’Oréal Multi-Cultural Beauty

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Will the Buying Boom Continue? M&A Experts in corporate, private equity and investment banking will share viewpoints on deal activity, what makes a company attractive for an investment or acquisition, and future forecasts.

Speakers

Carla Ruiz, Shiseido

Shaun Westfall,Jeffries

Heather Smith-Thorne,TPG Growth

Moderated by: Karen Moon, Elizabeth Street Ventures

Watch Session

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Parting remarks from Carlotta Jacobson followed by a virtual cocktail mixology session with lifestyle creator and curator, Mrs. Lilien

Join us for virtual cocktails and networking with your fellow conference attendees.

Speakers

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Carlotta Jacobson, CEW