A Virtual Conference

State of the Beauty Industry:
Transformed

July 21, 2020

Machine Learning Reveals Beauty's Whitespace

Recorded On: 07/21/2020

Spate analyzes over 10 billion online search signals in beauty and wellness to identify the next big consumer trend. In this presentation, Yarden will review how consumer behavior has adjusted to the stay-at-home lifestyle and where it’s heading next. The presentation will include an overview of trends emerging due to lockdown, and how these trends will impact your product range and messaging in the long-term.

Yarden Horwitz

Co-Founder, Spate

Yarden Horwitz is the Co-Founder of Spate, the artificial intelligence trends platform for beauty and food. Prior to founding Spate, Yarden co-founded Trendspotting at Google – where she launched renowned reports such as The Google Fashion Trends Report and The Google Skin Care Trends Report. Yarden was named the Future Voice of Fashion by The Business of Fashion, based on her work in leveraging data science for consumer trends prediction.

Flynn Matthews

Global Head of Insights & Measurement - CPG, Google

Flynn is a Brand Marketer with 10+ years of experience at the center of where CPG and Digital worlds cross paths. She’s super passionate about helping brands use this new world of digital and data to build stronger brands, better products + services, and deeper connections with Consumers.

Flynn is currently the Head of Insights & Measurement for Global CPG at Google where she leads a team of Analysts, Data Scientists + Brand Strategists. Her mission is to use data to transform marketing. She’s obsessed with understanding every little thing about the consumer, their culture + the big picture of what’s going on in the CPG category. She partners with Google’s top Global advertisers for all things Strategic Insights, Trends + Media Measurement related to help move their businesses.

She also sits on the Board of Directors of Cosmetics Executive Women.

Prior to joining Google, Flynn held various marketing roles in the Beauty Industry. She started her marketing career in 2006 at Clinique, then lead Digital Marketing at Coty for their Mass Americas Business before moving to Google in 2013.

Flynn holds a BA from NYU in Psychology + Art History, an MBA from Duke University, and is a graduate of FIT.

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Machine Learning Reveals Beauty's Whitespace
07/21/2020 at 2:30 PM (EDT)  |  Recorded On: 07/21/2020
07/21/2020 at 2:30 PM (EDT)  |  Recorded On: 07/21/2020