State of Mass Beauty: Beauty & Personal Care Resilience

Recorded On: 07/21/2020

Only available as part of a package

Will DIY continue? What strategies will be critical to implement to meet consumers’ needs? Nielsen will explore consumer purchasing and showcase changes in behavior during these unprecedented times, and highlight pockets of growth and trending innovations.

Nicole Collida

SVP - Brand Effectiveness Sales, Nielsen

Nicole leads the Brand Effectiveness Sales team at Nielsen, where she is responsible for creating differentiated value in the marketplace by measuring evolving consumer patterns, and more of what matters to her clients. She currently stands on the front lines for Nielsen as the company showcases solutions that connect online and offline performance, uncover blind spots, shape smarter markets, and enable growth.