As businesses continue to adjust to the new pandemic economy, certain DTC brands have seen a surge in demand and an expansion of their customer base. Global custom home hair color DTC brand eSalon will share its playbook for how DTC companies can swiftly and strategically pivot their business model in order to not only survive but thrive in the wake of a global crisis. Hear how the company evolved to meet its overnight 10X spike in consumer demand through shifts in production and online communication, all while tackling supply chain slowdowns and operational changes.